DRUCCO
DESIGN
DRUCCO
DESIGN
Professional life
For the past 15+ years, I have worked in a variety of creative environments. More than 10 of those years have been specifically in the pharmaceutical industry, and include experience in oncology, vaccines, surgical products, medical communications, Parkinson’s disease, schizophrenia, and animal healthcare. I work well under pressure and can handle quick turnarounds and tight deadlines, without compromising the creative side of things.
From a very early age I realized I wanted to pursue a career as a graphic designer. Having had a great-grandfather who was a painter and an uncle who is a designer, I have been exposed to various aspects of the art world all of my life.
I have many years of experience in both print and digital, and have extensive working knowledge in the Adobe creative suite programs. I love teaching/mentoring others and sharing the knowledge I have gained throughout my career. I am always up for a good challenge and enjoy coming up with unique solutions that help the client achieve their goals.
Personal life
I am a very driven person. I strongly believe you can do anything you put your mind to, and being a mother of 3, I try to instill that virtue in my children. I love teaching them about life, and learn a lot along the way. As adults it is important for us to remember to keep our hearts and minds open so that we can continue to learn as well.
In addition to my family, horses are also a big part of my life. I have been riding since I was 10 years-old, and used to teach lessons on the weekends. Like dogs, horses can sense and pick up on emotions. When working with horses, you really need to have your emotions in check, and leave all the anxiety and baggage behind. I love this relationship between horses and people, it helps me to reflect and stay grounded.
Group Art Supervisor, Calcium+Co.
Conceptualized, designed, produced branding/identity collateral, brochures, websites, and detail aids for both HCP and patient facing materials.
Successfully managed a team of creatives responsible for new drug launches.
Collaborated with writers, printers, designers, and production managers during all phases of project life span.
Lead creative for Pfizer’s surgical line of products.
2020-Present
Creative Director (freelance), PPM Advisory Group/Interphaz Group
Work with account executives, project managers, designers, copywriters, and developers to create, plan and deliver a strategic vision for clients
Supervise the creative process and guid the team from concept to completion
Work well with different personality types, and have excellent communication and presentation skills
Utilize problem-solving and project management skills to enable and inspire creativity across various projects
2019–2022
2019-2020
Senior Art Director, Razorfish Health
Collaborate with clients/agencies to create vision, conceive designs, and consistently meet deadlines and requirements.
Develop original solutions with a high visual impact, presenting solutions to clients, and ensuring projects are completed in time
Meeting or communicating with clients to understand what they want out of a project, and helping them get those ideas out in a workable way
Designing advertisements, infographics, storyboards, banner ads, brochures, logos, PPT presentations, web pages and other branding and communication materials;
Working as part of a team to create a larger design, or to complete a small portion of a big project, such as perfecting a unique illustration style for campaign
Pitching ideas of how to actualize a client’s project
2018-2019
Art Director, The NAVICOR Group
Full-time employee at pharmaceutical advertising agency in Center City Philadelphia, specializing in oncology
Played key part in the concept development for the launching of new cancer treatments
Create disease education/awareness campaigns
Worked with vendors to develop trade show experiences
Collaborated with team to develop virtual reality training experiences
Active member of our culture club, planning and participating in team events
2016-2017
Art Director, Group Two Advertising
Full-time employee at advertising agency in Center City Philadelphia
Responsible for assigning, scheduling, and directing other designers/production artists
Created quality concepts for campaigns that included both print and digital media
Met art department work standards by following production, productivity, quality, and customer-service standards
Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Enhanced art department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
2011–2016
Art Director/Graphic Designer, Circa Healthcare
Full-time, permanent position at pharmaceutical advertising agency
Developed creative and targeted marketing concepts for current campaigns and to pitch to prospective clients
Responsible for national and international clients to deliver cohesive campaign materials
Proficient at adhering to strict brand guidelines and corporate standards
Coordinated with illustrators and photographers to create specific campaign art
Worked with president to create a promotional video for company re-branding
Laid out product brochures, magazine ads, and designed sales/detail aids
Produced powerpoint presentations, eNewsletters, and trade show booth panel designs
Experience with website layout, functionality and user experience
Set up detailed job specifications for vendors and printers
Created holiday cards and corresponding donation page
Responsible for internal signage, and business card updates
Key member of creative team
I attended Kutztown University from 2001 to 2005 and graduated with a bachelors degree in fine art. My major was communication design with a concentration on advertising and graphic design. During my study I excelled in courses such as Graphic Design 1 & 2, Advertising Design 1& 2, Digital Design 1& 2, Typography and Advanced Typography, Identity Systems, Poster Design, Restaurant Graphics, Print Media Productions and Photography.